LG Display files for three new trademarks, XµLED, SµLED, and XLµLED in the EU

LG Display files for three new trademarks, XµLED, SµLED, and XLµLED in the EU.

LG Display

LG Display’s new three trademarks XµLED, SµLED, and XLµLED could be Micro-LED related.

According to the media, in early 2018 LG Display announced that they are developing Micro-LED displays for their large-area TVs at first. It is now revealed that LGD filed for three new trademarks in the EU, and all three seem to be related to microLEDs: XµLED, SµLED, and XLµLED.

Features such as high resolution and power saving capability make Micro LED suited for displays of wearable devices, head-up displays (HUDs), and head-mounted displays (HMDs).

In its filing, LGD says that these trademarks will primarily be used for smartphones, but the trademarks could also be applied to laptops, tablets, wearables and VR glasses. Interestingly LGD did not say it could be applied to TVs or large-area displays, which will probably be LGD's first Micro-LED application, so it's not really clear what these trademarks really mean.

In any case, LGD will reveal its first large-area Micro-LED TV in September 2018, at least that is the company's goal. LG Display and LG Electronics filed over 60 Micro-LED patents in Korea in the last 10 years.

In January, Samsung also filed a trademark application regarding the development of Micro LED with the Korean Intellectual Property Office. It launched The Wall, the 146” Micro LED modular TV, at CES 2018.

Apple also reportedly plans to replace OLED with Micro LED as the display material of its wearable devices. It is estimated that LG Display will suffer a loss of KRW 230 billion (approximately USD 218 million) if Apple Watch changes its OLED display with a Micro LED display, a Japanese press source reported.